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Uncover Hidden Customer Needs: An Introduction to Empathy Mapping

Uncover Hidden Customer Needs: An Introduction to Empathy Mapping

September 15, 2024 Category: Blog

Empathy mapping is an essential tool in UX design. It is a simple yet powerful technique that allows you to understand your customers better by experiencing their emotions. This understanding is critical for creating products, services, or strategies that truly resonate with your target audience. Empathy mapping aids in profiling your customers, un

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